Grockit Sells Social Learning Platform To Kaplan, Goes All-In On Learnist, Its “Pinterest For Education”


If you haven’t heard, some of the former giants of the education world haven’t been doing too well, particularly academic publishers, as evidenced by McGraw-Hill’s recent sale and Cengage’s filing for bankruptcy earlier this month. The bigs are faced with a slow death, or slow rehabilitation (with death still a possibility) by digitizing their content and services — and digitizing fast.

Kaplan is one of those familiar names, as the 70-year-old test prep company recently launched its own TechStars-bankrolled “EdTech” accelerator in NYC, while its venture capital arm moves to invest in more digital education startups, like Treehouse. Today, it’s taking another smart step toward a digital future by snapping up the test prep assets and social learning platform of veteran EdTech startup, Grockit, the San Francisco-based maker of social learning apps and technologies.

Why is this a smart mutual decision? Well, for starters, as Kaplan CEO…

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