Albumatic Relaunches Photo App To Focus On Albums (Not Location), Shares Details On Its $4.2M Funding

TechCrunch

Albumatic launched a new version of its photosharing app today which co-founder Adam Ludwin said is “redesigned and reimagined from the ground up.”

When Albumatic first launched in February, it was focused on the idea of capturing events with friends in the moment. The idea was conveyed in the promotional video that I included with my initial launch coverage, where someone starts photographing a concert in their garage, which attracts a bunch of other friends to come over and take photos too, and others can track the event from afar.

That approach did draw some users, Ludwin said — nearly 100,000 in its first two weeks. That’s when Ludwin and other Albumatic team members headed off to South by Southwest with the idea that this was the absolute perfect event for the app. But through their interactions with users at SXSW, and by just looking at usage in the…

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