LinkedIn just announced the launch of Sponsored Updates, where the companies and other organizations with Company Pages can pay to promote their content to LinkedIn users who don’t follow their specific page.
Asking advertisers to pay to give their content more visibility has become a pretty standard way for social networks to make money, and LinkedIn had previously said it was pilot testing this program. Today, however, marks the official launch. Here’s how LinkedIn’s David Hahn describes Sponsored Updates in a company blog post:
Marketers are increasingly leveraging content to inform, educate, and inspire their current and prospective customers. But the high quality content they’ve produced – slideshows, articles, videos, and whitepapers – does not always achieve enough reach and engagement on their own channels. With Sponsored Updates, marketers will be able to distribute this content directly to relevant professionals in a place their customers and prospects are already consuming…
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